Have you heard the news? VIIVA has announced a brand new product to supplement the compound NAD+. It is called NAD+ Direct and it is changing the way the world goes about supplementing NAD+.
What is NAD+ and why is it a big deal?
NAD+ (Nicotinamide adenine dinucleotide) is a crucial compound found in every living cell in the human body. Involved in hundreds of metabolic processes, it has been found to play an important role in how fast the body ages.
The body’s supply of NAD+ decreases with age, and a lack of NAD+ has been associated with decreased muscle tone, aging skin, increased inflammation, greater risk of disease, and a decrease in cell and organ function. This is why it is so important to supplement this “fountain of youth” compound.
But doesn’t VIIVA already have an NAD+ supplement?
Yes, but NAD+ Direct is different.
NAD+ Direct incorporates three different technologies: Lipophilic Encapsulation, Cell-penetrating Peptides, and Enzyme-Mediated Technology.
Lipophilic Encapsulation – Provides sustained delivery of hard-to-absorb ingredients.
Cell-penetrating Peptides – These short chain polypeptides can carry macromolecular substances into cells. They have been called the “trojan horse” of peptides.
Enzyme-Mediated Technology – This intracellular pathway helps ensure the body receives adequate levels of NAD+.
Combined, these three technologies work to supply the body with NAD+ in the most DIRECT way.
What makes NAD+ Direct so effective?
NAD+ Direct is powered by three top-of-the-line ingredients.
Saccharomyces Cerevisiae 20mg – An extract obtained by molecular matching through a special enzyme catalyst over a period of 24 hours. It is then freeze-dried at temperatures below -20 degrees Celsius. During this time, its absorption is fully stabilized by lipophilic encapsulation, cell-penetrating peptides, and enzyme-mediated technology, known as NAD+AAA.
Punica Granatum L. Extract 8mg – A type of phenolic compound produced in the human gut after absorption of ellagitannins. Chosen for its ability to restore mitochondrial function and promote skin health.
Parsley Extract 10mg – This extract is known for containing Pyrroloquinoline Quinone, or PQQ, which plays a vital role in NAD+ supplementation. First discovered in 1959, this molecule can help protect cells and enhance the activation of SIRT 1, 3, and 6.
What are the benefits of taking NAD+ Direct?
Taking NAD+ Direct daily may help support:
- Supply cells with continuous energy
- Activate longevity proteins (SIRT1-7)
- Improve mitochondrial function and helps restore mitochondria to a youthful state
- Repair DNA and cell damage
- Slow down the aging process
- Awaken and rejuvenate dormant stem cells
- Trigger immune system signals to help balance immune cell activity and function
So what are you waiting for! Hop on the NAD+ Direct train today and see the benefits yourself!

Meet the Author: Hanna is the Communications Coordinator at VIIVA. She recently graduated summa cum laude from Southern Oregon University and now lives in Portland with her family. Her favorite hobbies include reading and singing, and her favorite VIIVA product is the Chocolate Organic Plant Base!